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Oxford International is one of the leading names in corporate meeting, event and conference management. So, your job is to make sure your brand is reflected in the most positive and memorable light.Think back to the last time you attended a conference or event. Like it or not, your delegates will quickly form an opinion on your business based on their experience at your event. It should be reflected in every last detail of your event, to the theme, from the venue and menu, messages and marketing. So, if branding is such a powerfully persuasive tool, how can you guarantee maximum impact?Understand your brand Your brand needs to be at the forefront of your event organiser's mind at all times. It can increase your return on investment and your return on objectives. Appropriate branding can transform your event from a cost centre to a profit centre. To put it bluntly, in this era of budget scrutiny and emphasis on results, you need to demonstrate long-term value. And you want the effects to be long lasting, right?If you brand your event effectively it can have a profound impact on your business. It's your chance to generate awareness and loyalty in your products and services. And what's at the heart of that experience? Your brand.Your event is a rare opportunity to reach out and communicate your brand in person to your clients, employees and stakeholders. The Power of Branding The managing director of Oxford International describes how careful branding transforms your event from a cost centre to a profit centre.In today's world of email and teleconferencing, your event is an opportunity to create a positive face-to-face experience. We are a full service agency that works with an impressive portfolio of UK and international clients to design, organise and manage their worldwide events. What springs to mind? I'd hazard a guess that what are essentially irrelevant details, such as your journey to the venue, your coffee on arrival or the buffet lunch areRead more...
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